Mobile Summit 2024
There's much to see here, so take your time, look around, and learn all there is to know about mobile measurement and linking. We hope you enjoyed our event, but if you have any questions please reach out to the Spark Foundry MMP Taskforce.
Day 1 - Basecamp
The State of Mobile: Actionable Insights for a Mobile-Centric World (Data.ai)
Meggie Dials, VP Sales, Data.ai
Navigating Mobile Marketing in the Privacy-First Era (Singular)
Victor Savath, VP of Solutions Consulting
State of Privacy on Mobile: Brand Marketers vs. Performance Marketers (Appsflyer + Snapchat)
Matt Gaynor, Senior Solutions Architect, AppsFlyer
Nafisa Nanthakumaran, Marketing Science Lead, Snapchat
Constructing the Ultimate Mobile Measurement Infrastructure from Scratch (Headlight)
Steve Massaro, Vice President of Partnerships at Headlight
Shaun Kiernan, Chief Technical Officer, Headlight
Media Strategies to Crush Your KPIs in the Privacy Era (InMobi) & Panelist Roundtable
Sara Camden, Head of Product Marketing App Performance, InMobi
Sam Fischer, Head of Performance Agency Partnerships, InMobi
Panel:
Katie Newton, Head of Measurement & Analytics Americas Apps, Google
Sara Camden, Head of Product Marketing App Performance, InMobi
Matt Gaynor, Solutions Architect, Appsflyer
Day 2 - Climb to the Top
Mobile Fraud & Verification (Integral Ad Science)
Scott Pierce, Head of Fraud Protection, Integral Ad Science
Exploring Mobile Measurement (Singular)
Victor Savath, VP of Solutions Consulting
How Leading Brands are Successfully Navigating the Changing Privacy Landscape (Google) & Roundtable
Katie Newton, Head of Measurement & Analytics Americas Apps, Google
Panel:
Katie Newton, Head of Measurement & Analytics Americas Apps, Google
Yoni Amias, VP of Global Customer Success, Singular
Dan O’Connell, Performance Agency Partnerships, InMobi
Grant Simmons, VP, Foundry, Kochava
Analytics, Customer Journey & Data Best Practices for Your Mobile Digital Landscape (Sapient)
Jackie Walker, Senior Director Customer Experience & Innovation Consulting
Ishvinder Chadha, Senior Director – Analytics, Publicis Sapient
Summit Presenter Round Table Q/A Session
Moderator: Phil Golas
Panel:
Anthony Borgia, Technology & Activation Group, Spark Foundry
Ben Bowen, Advanced Partnerships, Adjust
Steve Massaro, Vice President of Partnerships at Headlight
Sara Camden, Head of Product Marketing App Performance, InMobi
Raymundo Olivo, Vice President, Spark Foundry