Publicis Mobile Summit
NYC2024
NYC/SEA2025
2026 Agenda
Publicis Mobile Summit
NYC2024
NYC/SEA2025
2026 Agenda
More
  • Publicis Mobile Summit
  • NYC2024
  • NYC/SEA2025
  • 2026 Agenda
  • Publicis Mobile Summit
  • NYC2024
  • NYC/SEA2025
  • 2026 Agenda

Welcome

Join us for the premier Mobile Advertising Conference of 2026, where you can network with industry leaders and gain valuable insights.

2026 Schedule

Day 1 — Chicago | May 4

📍 35 West Wacker Drive Chicago IL

☕ Registration & Breakfast

9:45 - 10:15

Check in, grab breakfast, and connect with peers and partners before sessions begin. 

🎤 Welcome & Opening Remarks

10:30 – 10:45

Setting the stage for mobile’s role in retention, loyalty, and growth across Publicis. 

🚀 Keynote: Mobile Measurement in 2026

10:45 – 11:15

Where MMPs, SKAN, privacy, and app attribution are headed next. 

📊 Case Study: Building High-Retention Apps

11:20 – 12:05

How brands combine MMPs, DSPs, and CRM to drive long-term loyalty. 

🍽 Lunch + Partner Demos

12:05 – 1:10

Partner demos, informal Q&A, and hands-on app growth showcases. 

🔥 Fireside Chat: First-Party Data & Loyalty

1:15 – 2:00

How leading brands use first-party data to build lasting relationships. 

🧩 Breakouts: Measurement, Privacy, Fraud

2:00 – 3:00

Pick your Adventure!  30-Minute deep dives into measurement optimization, privacy challenges, and fraud prevention. 

🔮 Closing Panel: Mobile 2026–27

3:00 – 3:30

A forward-looking discussion on formats, channels, and frameworks. 

🎯 Partner Spotlights & Innovation Panel

3:30 – 4:00

Fast-paced discussion with game-show energy and prizes. 

🍸 Happy Hour

4:00 – 6:00

Network with clients, partners, and Publicis teams. 


Day 2 — Los Angeles | May 6

📍 555 Aviation Blvd, El Segundo CA

☕ Registration & Breakfast

9:15 - 9:30

Check in, grab breakfast, and connect with peers and partners before sessions begin. 

🎤 Welcome & Market Framing

9:30 – 9:45

A West Coast perspective on app growth, content, and performance. 

🚀 Keynote: Awareness → Loyalty

9:45 – 10:15

How awareness, media, and app experiences connect across the funnel. 

📺 Panel: CTV + In-App Performance

10:20 – 11:15

How CTV and mobile work together to drive measurable app outcomes. 

📈 Panel: Beyond the Install

11:15 – 12:00

 Measuring retention, engagement, and real post-install value. 

🍽 Lunch + Partner Showcase

12:00 – 12:40

 Explore the latest DSP, MMP, and measurement solutions. 

🤖 Panel: AI, Creative & Privacy

12:45 – 1:30

Personalization, DCO, and responsible data use in app environments. 

🧩 Breakouts: Journeys, Privacy, Fraud

1:30 – 2:30

Pick your Adventure!  30-Minute deep dives into app journeys, privacy, fraud, and growth triggers. 

🔮 Mobile 2026–27: What’s Next

2:30 – 3:00

The future of app growth, measurement, and activation. 

🎯 Partner Innovation Panel

3:00 – 3:30

Rapid-fire ideas from the leading voices in In-app acquisition, retention, audience engagement, with prizes up for grabs.

🍸 Happy Hour

4:00 – 6:00

Wrap-up networking and informal follow-ups. 

We can't want to see you there!


  • 2026 Agenda

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