Welcome

Check in, grab breakfast, and connect with peers and partners before sessions begin. 

• InMobi and Glance AI and Full Funnel Marketing Experience

Setting the stage for mobile’s role in retention, loyalty, and growth across Publicis. 

Data and insights on where mobile is headed next.

(SensorTower)

Real-world example of using MMPs, DSPs, and On-Device inventory to drive loyalty. 

(Appsflyer, Digital Turbine)

Mobile DSP and MMP demo stations, informal Q&A with partners.

• InMobi and Glance AI and Full Funnel Marketing Experience

How leading brands use first-party data to build lasting relationships. 

Pick your Adventure!  30-Minute each

• The Hidden Tax on Mobile Growth: Leaky measurement funnel resulting in lost revenue attribution (Branch)
• iOS growth success: Industry-leading performance with SKAN (Dataseat)
• The State of Fraud in the App Ecosystem (IAS)
• Full Funnel App Marketing (META)
• Maximize Uber's Personas: Find Your Programmatic Uber Audience (Uber x Google)
• What is Agentic AI: Building Brands in the AI era (PubMatic)

Forward-looking discussion with PMCI on new formats, channels, and frameworks driving mobile innovation in 2026 and beyond.

(Publicis)

Fast-paced discussion with game-show energy and prizes. 

Network with clients, partners, and Publicis teams. 

Sponsored by Branch

•   Travelle at the Langham

Check in, grab breakfast, and connect with peers and partners before sessions begin. 

West coast lens on mobile growth, apps, and content.

The Mobile Path to Purchase: How media, creative, and app experiences work together. (SensorTower)

How CTV + in-app could work together to drive performance outcomes for brands and how advertisers should be leveraging today! (Appsflyer, Dataseat, RZR, Singular)

Measuring real app value. Partners & brands discuss post-install events, retention, and loyalty metrics.

(Branch, Digital Turbine, Publicis)

Hands-on demos with mobile DSPs, MMPs, and measurement partners

Personalization in a Privacy-First World:

DCO, personalization, and responsible use of data in app environments.

(InMobi, Meta, Publicis, Google)

30-Minutes (Pick 2)

• The Hidden Tax on Mobile Growth: Leaky measurement funnel resulting in lost revenue attribution (Branch)
• The State of Fraud in the App Ecosystem (IAS)
• iOS growth success: Industry-leading performance with SKAN (Dataseat)
• Maximize Uber's Personas: Find Your Programmatic Uber Audience (Uber x Google)
• What is Agentic AI: Building Brands in the AI era (PubMatic)
• Glance AI and Full Funnel Marketing Experience (InMobi)

Forward-looking discussion with PMCI on new formats, channels, and frameworks driving mobile innovation in 2026 and beyond.

(Publicis)

Rapid-fire ideas from the leading voices in In-app acquisition, retention, audience engagement, with prizes up for grabs.

Network with clients, partners, and Publicis teams. 

Sponsored by Branch

•   Nomad Eatery