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2026 Mobile Summit - Chicago
Good Morning Chicago
Setting the stage for mobile’s role in retention, loyalty, and growth across Publicis.
The Hidden Tax on Mobile Growth
Leaky measurement funnel resulting in lost revenue attribution (Branch)
The State of Fraud in the App Ecosystem
How fraudsters are targeting Apps
Fireside Chat: First-Party Data & Loyalty
How leading brands use first-party data to build lasting relationships.
Case Study: Building High-Retention Apps
Real-world example of using MMPs, DSPs, and On-Device inventory to drive loyalty.
Beyond the App: How AI will shape engagement
Forward-looking discussion with PMCI on new formats, channels, and frameworks driving mobile innovation in 2026 and beyond.
(Publicis)
Whats Next!?
Rapid-fire ideas from the leading voices in In-app acquisition, retention, audience engagement.
2026 Mobile Summit Los Angeles
Hello Los Angeles
West coast lens on mobile growth, apps, and content.
State of Mobile: Awareness → Loyalty
The Mobile Path to Purchase: How media, creative, and app experiences work together. (SensorTower)
Panel: CTV + In-App Performance
How CTV + in-app could work together to drive performance outcomes for brands and how advertisers should be leveraging today! (Appsflyer, Dataseat, RZR, Singular)
Beyond the Install
Measuring real app value. Partners & brands discuss post-install events, retention, and loyalty metrics.
Panel: AI, Creative & Privacy
Personalization in a Privacy-First World:
DCO, personalization, and responsible use of data in app environments.
(InMobi, Meta, Publicis, Google)
Beyond the App: How AI will shape how users engage with apps
Forward-looking discussion with PMCI on new formats, channels, and frameworks driving mobile innovation in 2026 and beyond.
Whats Next?!
Rapid-fire ideas from the leading voices in In-app acquisition, retention, audience engagement .
The State of Fraud in the App Ecosystem
How fraudsters are targeting App media dollars in 2026
The Hidden Tax on Mobile Growth
Leaky measurement funnel resulting in lost revenue attribution (Branch)
