2025 Mobile Summit Agenda - Day 1: New York

4/14/2025

Registration & Networking Breakfast

11 -

11:15am

375 Hudson - 5th floor café

Event Details

4/14/2025

Registration & Networking Breakfast

Morning refreshments provided by our friends at Adikteev
Attendees check in, grab coffee, and network.

11 -

11:15am

375 Hudson - 5th floor café

4/14/2025

Welcome Address & Opening Remarks

11:15

-

11:20am

375 Hudson - 5th floor café

Event Details

4/14/2025

Welcome Address & Opening Remarks

Speaker: Phil Golas

Overview of the summit’s purpose and key themes.
The evolving mobile landscape and Publicis’ role in driving innovation...

Event Details

11:15

-

11:20am

375 Hudson - 5th floor café

4/14/2025

Mobile Insights and Privacy Trends

11:30

-

12:10pm

375 Hudson - 5th floor café

Event Details

4/14/2025

Mobile Insights and Privacy Trends

Presenter: SensorTower
Key Topics:

Trends in mobile
Consumer behaviors insights
Key ad performance datapoints

11:30

-

12:10pm

375 Hudson - 5th floor café

4/14/2025

Navigating iOS app platform opportunities w/ Google: Roadmap + Best Practices

12:20

-

12:50pm

375 Hudson - 5th floor café

Event Details

4/14/2025

Navigating iOS app platform opportunities w/ Google: Roadmap + Best Practices

Presenter: Josh Willner - Google Sr. Product Lead
Key Topics:

SKAN strategies within Google ecosystems
Trends and best practices
Setup for succ...

Event Details

12:20

-

12:50pm

375 Hudson - 5th floor café

4/14/2025

Panel 1: Challenges in Privacy and SKAN

12:50

-

1:20pm

375 Hudson - 5th floor café

Event Details

4/14/2025

Panel 1: Challenges in Privacy and SKAN

Moderator: Brian Altman - Dataseat Senior Director
Panelists:

Maulana Moore - Appsflyer Agency Allisance Manager

Mark Menery - Dataseat VP ...

Event Details

12:50

-

1:20pm

375 Hudson - 5th floor café

More Events

4/14/2025

Panel 2: Loyalty & Retention – Beyond the Install

2:00

-

2:40pm

375 Hudson - 5th floor café

Event Details

4/14/2025

Panel 2: Loyalty & Retention – Beyond the Install

Moderator: Eric Lind - Adikteev Head of Mobile
Panelists:

Blake Holesovsky - Digital Turbine NA Sales Director

Dan O'Connell - InMobi Directo...

Event Details

2:00

-

2:40pm

375 Hudson - 5th floor café

4/14/2025

Combat Mobile App Fraud

2:40

-

3:15pm

375 Hudson Street New York

Event Details

4/14/2025

Combat Mobile App Fraud

Presenter: Scott Pierce Head of Fraud / Integral Ad Science

Key Topics:

Emerging threats in fraud
What is Fraud and how to combat
How to avoid f...

Event Details

2:40

-

3:15pm

375 Hudson Street New York

4/14/2025

Panel 3: Mobile Trends - What’s Next?

3:15

-

3:55pm

375 Hudson - 5th floor café

Event Details

4/14/2025

Panel 3: Mobile Trends - What’s Next?

Moderator: Joe Esposito InMobi

Panelists:

Steve Massaro - Edge266 Senior Director Partnerships

Grant Simmons - Kochava VP Kochava Foundry

Reed...

Event Details

3:15

-

3:55pm

375 Hudson - 5th floor café

4/14/2025

Closing Remarks & Key Takeaways

3:55

-

4:00pm

375 Hudson Street New York

Event Details

4/14/2025

Closing Remarks & Key Takeaways

Speaker: Phil Golas

Recap of insights from the day.
Call to action for teams and partners.

3:55

-

4:00pm

375 Hudson Street New York

4/14/2025

Networking & Happy Hour with Branch

4pm

Arlo SoHo Rooftop

Event Details

4/14/2025

Networking & Happy Hour with Branch

We invite you to continue the conversations while enjoying some refreshments with us.

*Sponsored by our friends at Branch

4pm

Arlo SoHo Rooftop

2025 Mobile Summit Agenda - Day 2: Seattle

4/16/2025

Registration & Networking Breakfast

9:15

-

9:30am

1448 NW Market Street Seattle

Event Details

4/16/2025

Registration & Networking Breakfast

Morning refreshments provided by our friends at Adikteev
Attendees check in, grab Starbucks, and network.

9:15

-

9:30am

1448 NW Market Street Seattle

4/16/2025

Welcome Address & Opening Remarks

9:30

-

9:45am

1448 NW Market Street Seattle

Event Details

4/16/2025

Welcome Address & Opening Remarks

Speaker: Phil Golas

Overview of the summit’s purpose and key themes.
The evolving mobile landscape and Publicis’ role in driving innovatio...

Event Details

9:30

-

9:45am

1448 NW Market Street Seattle

4/16/2025

Mobile Insights and Privacy Trends

9:50

-

10:25am

1448 NW Market Street Seattle

Event Details

4/16/2025

Mobile Insights and Privacy Trends

Presenter: SensorTower

Key Topics:

Trends in mobile
Consumer behaviors insights
Key ad performance datapoints

9:50

-

10:25am

1448 NW Market Street Seattle

4/16/2025

Panel 1: Challenges in Privacy and SKAN

10:30

-

11:15am

1448 NW Market Street Seattle

Event Details

4/16/2025

Panel 1: Challenges in Privacy and SKAN

Moderator: Brian Altman - Dataseat Senior Director

Panelists:

KL Brezinski - Appsflyer Customer Service Director

Mark Hansen - Branch Senior ...

Event Details

10:30

-

11:15am

1448 NW Market Street Seattle

4/16/2025

Lunch with Digital Turbine

12:00

-

12:40pm

1448 NW Market Street Seattle

Event Details

4/16/2025

Lunch with Digital Turbine

*Lunch provided by Digital Turbine

12:00

-

12:40pm

1448 NW Market Street Seattle

4/16/2025

Panel 2: Loyalty & Retention – Beyond the Install

12:40

-

1:20pm

1448 NW Market Street Seattle

Event Details

4/16/2025

Panel 2: Loyalty & Retention – Beyond the Install

Moderator: Cameron Thom - Adikteev Chief Revenue Officer
Panelists:

Taylor Morris - Digital Turbine VP, Global Partnerships

Stephanie Herndon...

Event Details

12:40

-

1:20pm

1448 NW Market Street Seattle

4/16/2025

Combat Mobile App Fraud

1:25

-

2:00pm

1448 NW Market Street Seattle

Event Details

4/16/2025

Combat Mobile App Fraud

Moderator: Scott Pierce Head of Fraud / Integral Ad Science

Key Topics:

Emerging threats in fraud
How to keep your brand safe in a mobile world
...

Event Details

1:25

-

2:00pm

1448 NW Market Street Seattle

4/16/2025

Panel 3: Mobile Trends & Technology

2:10

-

3:00pm

1448 NW Market Street Seattle

Event Details

4/16/2025

Panel 3: Mobile Trends & Technology

Moderator: Todd Rose - InMobi SVP Global Business Development
Panelists:

Steve Massaro - Edge266 Senior Director Partnerships

Brad Douglass ...

Event Details

2:10

-

3:00pm

1448 NW Market Street Seattle

4/16/2025

Closing Remarks & Key Takeaways

3:00

-

3:10pm

1448 NW Market Street Seattle

Event Details

4/16/2025

Closing Remarks & Key Takeaways

Speaker: Phil Golas

Recap of insights from the event.
Call to action for teams and partners.

3:00

-

3:10pm

1448 NW Market Street Seattle

4/16/2025

Networking & Happy Hour

4pm

Old Stove Gardens

Event Details

4/16/2025

Networking & Happy Hour

We invite you to continue the conversations while enjoying some refreshments with us!

*Sponsored by our friends at Branch

4pm

Old Stove Gardens